Vinyl Art by Daniel Edlen on display at Chandler Fashion Center

If you’ve followed Zeffler Photo for any length of time you would know I’m a fan of Daniel Edlen and his Vinyl Art – portraits of musicians on the vinyl records they recorded. It’s such a cool concept and Daniel’s talent for making this iconic faces emerge from the album grooves is remarkable.

Following Daniel on social media is like being lured into a trap, but in a good way. he leaves little breadcrumbs of information that eventually lead to a big reveal.

I was following a certain trail of breadcrumbs that had something to do with Jimi Hendrix…when I received a call that he needed some “behind the scenes” photos of his work for a – Big Reveal – display at the Chandler Fashion Center Mall scheduled for installation just before Thanksgiving.

I was excited to help with some photos because I like Daniel and want to see him succeed. That kind of exposure during the busiest shopping time of the year should be great for his brand. I also love photographing someone doing whatever it is they are passionate about.

I like seeing how the sausage is made, so to speak.

We knocked out the photos, the display is up and will stay up for the foreseeable future. I highly recommend checking it out if you are near Chandler Fashion Center. The photos might be cool, but nothing captures seeing a piece in person.

Check out Daniel’s side of the story and see the finished display at his website.

Vinyl Art by Daniel Edlen

Vinyl Art by Daniel Edlen
Vinyl Art by Daniel Edlen

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